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2026-04-11 08:44:02 -

How The Weeknd Merch Became a Global Fashion Trend

In the past, artist merchandise was often seen as a niche category—something fans wore to concerts or kept as memorabilia. Today, however, it has transformed into a powerful force within the fashion industry. One of the most compelling examples of this evolution is the merch created by The Weeknd. What began as simple fan apparel has grown into a globally recognized streetwear...

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